Sports Medicine

Despite what the name implies, sports medicine is not confined to the athletic field. The branch of orthopedics consists of the treatment of injuries resulting from physical activity. These injuries can occur due to overuse, over-exertion, traumatic collision, or over-extension of the ligaments and cartilage of joints. Sports injuries can occur to any part of the body; however, the majority of sports injuries occur in the major joints, including the shoulder, hip, knee, and ankle.

Minimally Invasive Rotator Cuff Surgery

A common sports-associated injury of the shoulder is a rotator cuff tear. Composed of a group of four different muscles and tendons, the rotator cuff coordinates the movement of the arm at the shoulder. A tear of these muscles due to a traumatic impact, repetitive motion, or a strong pull may result in serious pain and the loss of mobility in the shoulder.

Based on severity of the injury, a rotator cuff tear can be repaired through surgical or non-surgical methods. If pain is not relieved through non-surgical efforts and surgery is required, rotator cuff tears can be repaired through arthroscopic techniques. A minimally invasive procedure, arthroscopic surgery involves two small incisions for the insertion of a fiber-optic camera and specialized operating tools. Arthroscopic surgery usually results in the successful repair of the rotator cuff and an abbreviated and less painful recovery time.

ACL Repair Surgery for Knee Pain

A commonly performed sports medicine procedure is the repair of the anterior cruciate ligament (ACL) located within the knee. The ACL provides rotational stability to the knee and tears to the ligament occur due to over rotation, sudden changes in direction, landing incorrectly, or traumatic collision. Symptoms of an ACL tear include a ‘popping’ noise and the inability to put weight on the knee joint, followed by pain and swelling.

Non-surgical treatment options are available after an ACL tear; however, a torn ACL will not heal on its own and surgery is necessary to return to an active lifestyle. Advances in knee surgery techniques now allow a torn ACL to be repaired through an arthroscopic procedure. Arthroscopic surgery techniques allow for a faster recovery time, although an athlete will require at least six months before returning to sports.

Torn Meniscus Surgery for Knee Pain

The meniscus consists of two pieces of cartilage located between the thigh bone and the shinbone that act as cushioning and ‘shock absorbers’ between the two bones. Sports-related meniscal tears result from excess stress on the knee joint from traumatic collision, squatting, or over rotation, and often accompanies other knee injuries, such as an ACL tear.

Walking is still possible after a meniscal tear and athletes may continue to play through the injury. However, the knee will gradually become more stiff and swollen over a period of a few days. Non-surgical approaches to treatment include the RICE protocol of Rest, Ice, Compression, and Elevation. If the severity of the injury necessitates surgery, arthroscopic techniques utilizing a fiber-optic camera and miniature instruments will allow for the minimally invasive repair of the meniscus.

Shin Splint Repair

Shin splints are a common sports-related injury, as the condition results due to exercise-related overuse. Shin splints, or medial tibial stress syndrome, develop as repetitive, excessive physical activity causes muscle fatigue leading to extra force to be applied to the tissue attaching muscles to the shinbone.

Shin splints are treated with rest and a refrain from physical activity. Rarely do shin splints require surgery; however, persistent pain may indicate the development of multiple microfractures in the tibia. Microfractures are severe and may require the evaluation of a physician.

Achilles Tendon Repair Surgery

The Achilles tendon is the largest tendon in the body and connects the muscles in the back of the lower leg to the heel bone. The Achilles tendon is essential to mobility as it is used to walk, run, and jump. Tears can occur when the Achilles tendon is overstretched and cannot withstand the large forces exerted on it during physical activity. Pain and swelling accompany an Achilles tendon tear, as well as the inability to bend the foot downward.

Surgery is likely the only option to repair a completely torn Achilles tendon for patients who wish to return to sports. Surgically repaired Achilles tendons are more likely to return to near normal performance and less likely to be re-injured.

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10 Tips to Choose Between Sports Agent Firms

Is the agent or agency that’s recruiting you registered to practice as an agent or agency in your state?

For the NFL, sports agent firms must be registered with the National Football League Player’s Association (NFLPA) to negotiate a contract for a player. The Uniform Athlete Agents Act, or the UAAA, is a state law currently recognized by 40 States (as of April 2011), in addition to Washington D.C. and the U.S. Virgin Islands, that regulates the recruiting actions of agents.

The Act’s purpose is to create uniformity in the way sports agent firms go about recruiting and communicating with prospective clients. Part of the Act requires that sports agents register in each state in which they choose to recruit athletes in.

If you’re in a state where the UAAA isn’t recognized, ask them if they’re registered in that particular state (if applicable). If you’re already a professional athlete, the prospective agent(s) don’t have to register with your state.

Have you ever been disbarred, suspended or disciplined as an attorney or agent?

While bad things do happen to good people at times, it’s good to know whether or not the sports agent firm you’re considering has ever been disciplined, suspended or disbarred (in the event that they’re also an attorney). Research the attorney or agent, and feel free to bring-up what you’ve learned. There may be a good explanation of what happened, but it’s important that you’re comfortable with them and their track record.

What is your fee? Is your fee negotiable? How and when do you bill me for your services?

Do you provide any type of annual statement to your clients?

Sports agent firms normally bill on a percentage of the value of the contract they negotiate on the players behalf. Quite often this fee is capped. For example, in the NFL (National Football League) and the UFL (United Football League), these fees are capped at 3%, meaning the agents’s commissions cannot exceed 3% of the total value of the contract negotiated.

Even so, you can ask to pay the agent on an hourly rate, if it’s agreed upon. It’s been said that Ray Allen, now of the Boston Celtics (NBA), saved himself over $2.8m by paying Johnny Cochran $500 an hour instead of paying a 4% commission back in 1999 when he was negotiating his own contract with the Milwaukee Bucks.

As far as athletic training, who do you work with? Who have they prepared for the Combine in the past? Who pays for my training?

Nowadays, sports agent firms commonly foot the bill for combine and pro day preparation training for sure-fire draft picks. Some athletes choose to stay at school and train for these events, while others prefer to go to a remote location to train.

It’s important to make sure that you and your prospective representatives have a clear understanding regarding where you’re training, who’s training you, and how much it will cost, as well as if any of the related fees are your own financial responsibility.

Your career’s at stake, so it’s vital that you research the experience and track record of the entity where you’ll be training.

What type of financial services do you provide? Do you receive any referral fees from the financial advisor you recommend? Can I use my own financial planner or accountant?

Sports agent firms sometimes receive kickbacks or commissions for referring clients to specific financial advisors. This practice obviously should raise concern regarding whether or not the agency is referring that financial advisor because of their performance and quality of services.

Ask if they recommend a financial advisor. If they do, investigate the backgrounds of them. If you discover any red flags, bring up your concerns with the agency or agent to see what they say. Sports agent firms that recommend financial advisors with questionable backgrounds shouldn’t necessarily be disqualified from consideration, as they are (or should be) two separate entities. It’s also possible that they either didn’t know about the infractions themselves, or that there’s a good explanation behind what you found, unless it’s criminal activity.

When interviewing prospective financial advisors, find out their take on you employing risk managers to assess the level of risk involved with their recommended investments. If your best interest is their true concern, they shouldn’t have an issue with you having a third party look over their recommendations. Financial advisers that represent NFL players must register with the NFLPA just like agents.

NOTE: Never choose a financial advisor or sports agent firms just because they recruit you heavily! Find the one that’s best for YOU.

How many clients do you currently have? How do you plan to address my needs while dealing with your other clients?

The number of current clientele that sports agent firms can have varies greatly. You need to make sure you’re comfortable with the amount of clientele they currently have and will have in the near future. Such information can be helpful in determining the amount of attention and time that they’re able to put into your career.

Conversely, larger sports agent firms have the infrastructure in place to still be able to provide quality time and attention to individual clients, so be sure to inquire about the structure of their firm in this regard.

If for some reason, I am not drafted, how can you help me increase my chances of making a team?

Unfortunately, each year prospects fail to get drafted that expected to be. There are also players that were expected to be Undrafted Free Agents that end up not getting selected. Experienced sports agent firms will work with you to create a plan of action to assess worst case scenarios.

Ask what kind of plan they would put in place to assess a situation where you weren’t selected, or where you ended up getting Undrafted Free Agent offers if you were expecting to be drafted.

Ask if situations like this happened in the past, and how they handled it.

What are your strategies regarding endorsement deals for a player like me?

Endorsement deals are much harder to come by today in professional football than years past. The best ones are reserved for star quarterbacks, especially those that play in big market cities. Marketing opportunities for average players in small markets are very rare.

The amount of weight you put on a sports agent firms experience with client endorsements is up to you, however it’s wise to consider how scarce they are when judging sports agent firms.

How can you help me make additional money from other opportunities?

Even though endorsements are scarce, opportunities are still there. The main factor to finding these opportunities is superior performance on the field, but there are other factors, such as image and accessibility, that will boost your chances.

The best sports agent firms have resources, either internal or external, that assist clients with optimizing their public appeal through community service, free public speaking opportunities, social media strategies, interviews, and other opportunities to make you accessible, personable, and memorable in the eyes of the public.

How can you help me prepare for life after sports, in addition to having good financial management? What other clients have you helped with their post-career?

Post-career assistance and guidance is a fairly standard offering with today’s sports agent firms. The key is whether or not you are prepared to listen and follow the guidance provided. It’s one thing to say you’ll listen, and that you will be smart with your money, however it’s a whole other reality when you begin to get those huge checks. Ask the 75% of former NFL players that are broke within 3-5 years after leaving the NFL.

For more guidance and tips to help you become an informed and smart professional football player (on and off the field, visit Get 2 The League today!

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Top Ten Hardest Sports in the World

We constantly find ourselves arguing about the most difficult sports in the world. Based on their own personal inabilities to participate in those sports, some people give their opinions. What they don’t understand is that the difficulty of any sport will depend on certain aspects like the strength, power, endurance, speed, flexibility, hand-eye coordination, and any other quality required in the sport. This article will include the top ten hardest sports in the world along with the qualities required for these games.

10. Alpine Skiing

This is a hard game where a person uses skis to move down the slope on the snow-covered hills. You need to know how to move down on the snow. Besides, you have to endure the chilling cold. In addition to this, Alpine Skiing requires perfect timing and a high degree of precision. Lack of any of these qualities may bring about disastrous results. Different researchers have revealed that 4 out of 1,000 players need medical attention.

9. Baseball

This is more of a mental sport- as it requires great eye-hand coordination. Moreover, the players need to be standby at any given time. The hitter has to track the movement of the ball, using his or her eyes. At times, it can be really difficult to follow the speed of the ball.

8. Martial Arts

To become a successful martial artist, you need to be an enduring human being. To win this game, a person should have enough strength. Here pain and exhaustion are too high to endure without a regular training and practice. Martial arts require a lot of hand-eye coordination, endurance, and enough strength.

7. Basketball

This sport requires fast reflexes, great eye-hand coordination and accuracy, too. Sometimes, the players get injuries due to their quick turns in the game. At times, they end with a broken wrist or ankle.

6. Football

Football requires the capability of running for 90 minutes and the power of fighting with 11 opponents. A footballer needs to be fast. He or she must have rapid foresight. To become a successful football player, one should have very good foot-eye coordination.

5. Ice Hockey

To become an ice hockey player, you need perfect ice-skating skill. In the playground, you have 9 other players moving around you at high-speed. All of them are aiming at one puck. You, therefore, need a lot of power, stamina and precision in order to play this game.

4. Gymnastics

Flexibility is the main criterion required for this sport. Here you need a perfect control on your body. Courage is another mandatory quality. Any small mistake can bring about massive injuries.

3. Rugby

Of all the sports in the world, rugby is the sport that demands real giants who are not only physically fit but also possess enough strength. All through the game, you need to use your strength to knock your opponents down. Side by side, you have to endure their powerful knocks. Making your own way through your opponents is like moving walls. You can’t do this very well unless you have enough strength, enormous power and high endurance capacity.

2. Wrestling

Wrestling requires great power, endurance and high-speed. You will lose the game- if you cannot take the right action at the right moment. Speed and tactics are two important things in order to defeat your opponents.

1. Boxing

This sport requires more endurance and power than any other game in the world. You need to show enough strength, great eye-hand coordination, and high-speed to win a game. You have to be ready for any incoming kick. You have to endure the pain of any unblocked kick. You need to be fast enough to save unpredictable kicks coming from your opponent. Besides, you need to hit your opponent hard. Anytime you are stepping into the ring, you are almost sure that you will receive a few injuries at the end of the game. Sometimes, you may receive severe injuries like a broken arm or a bleeding nose.

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A Brief Way to Classify the Sports

While walking down the street, if you get to pass by a park or playground, you can see a number of individuals involved in different activity. Some can be seen engaged in cycling; some are using baseball equipment, while someone is busy giving baseball instruction to the seemingly amateur ones. Almost every one is engaged in some kind of activity. It is pretty obvious that the young ones are more interested in physical activities rather than just sitting or playing board games. Yet, every individual likes a different kind of sports. When we think of classifying the sports into categories, the number of categories is unbelievable. From bat and ball sports to automobile sports, from boarding sports to cue sports, from water sports to sky diving, there are just too many.

Classifying such a number of sports in definite categories is definitely an arduous task. But roughly, we can manage to suggest few criteria that can put a sport in the closest possible category. Using these criteria, the categories that have been formed are as follows,

• Racing Sports: In racing sports, there are a number of competitors racing against each other and sometimes also in teams. The basic objective of a race is to be the fastest and first one to achieve a target. Racing sports can be subcategorized in to three types of sports; human powered sports like running and swimming, Human assisted like cycling and rowing and External powered such as motor sports and sailing.

• Opponent sports: These sports are generally a competition between two opponents where the scores achieved by the players decides the winner. The opponent sports can also be divided into three main categories Court sports are the ones that are played in a court such as tennis, badminton and squash. Combat sports are one on one physical encounter between the opponent like karate and boxing. And the Team sports are one in which teams compete with other teams example football and cricket. It is possible that a court sport is also a team sport.

• Achievement sports: Achievement sports can be taken as the ones in which the players show off their abilities. The categories might help you understand it more clearly. There are three types of achievement sports; Target sports are the ones in which the objective is to hit a target such as shooting and archery. Display sports are the ones in which the participants display certain ability or moves like in bodybuilding, gymnastics and diving. In strength sports, the participants show off their strength as in weight lifting and triple jump.

• Athletics: And finally, there are athletics in which the competitors have to show their abilities in a combination of different sports from above mentioned categories. We can roughly divide these into running, jumping and throwing. The players have to participate in a series of different games and the one with highest over all score is the winner.

This was only a rough categorization of sports, if you go into deeper studies of all these categories. Although, if you study each category individually, you will see that it can still be sub categorized into many other categories as well.

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Learning English Impacts Sports – Importance of Learning English For Athletes

You are watching television. You see your favorite foreign boxer, Manny Pacquiao, who again just knocked out a titled contender. With a bloodied face and a dislocated nose, the opponent is still uncoordinated from the dizzying blows he received. You rise from your seat and shout in victory with your idolized athlete. And then, after the initial victory cries and congratulations, it is now time for the interview.

The interviewer asks, “So Manny, what can you tell us about your fight?”

Manny answers, “I umm.. ahh.. am happy about fight.”

Your favorite champion stutters and speaks in an English you cannot understand. You are disappointed and your confidence and awe for him is diminished. Indeed, in news, statistics, interviews and write-ups – the English language dominates the world of Sports.

Here are the reasons why learning English is important for the sports athlete:

  • As an athlete grows in achievements and fame, he is more exposed globally with fans that come from different countries and with different nationalities as well. With English as the most spoken language in the world, being able to express one’s self with an easy to understand English enables the athlete to communicate more effectively to fans. Moreover, he can reach more people, express his passion, and even educate listeners through his experiences.
  • Having a good grasp of English lets an athlete communicate better with his staff and coach. It is not uncommon for athletes who are non-native English speakers to have coaches and managerial or promotional staff who have English as their native language.
  • Learning English lets athletes have more opportunities to make money through advertisements. Most international companies like Nike use English as their medium for advertisements. It is common that they take in international sports athletes for their advertisements – sometimes requiring these non-native English speakers to utter a few lines to promote their products. Having a good grasp of English or at least an acceptable accent makes the athlete and the product he endorses more saleable. It will be difficult for people to buy sports drink from a sports figure who cannot even pronounce the product correctly.
  • It makes travelling and staying in other countries more enjoyable and comfortable. It is quite difficult and a bit of a drag to have a translator always following you around. You also do not get to talk to your promoters and business partners directly. It is possible that you may miss out on important details that your translator may fail to include in his translation.

Athletes must therefore not only excel in the sports they do – adding good English to their repertoire may not increase the level of their athletic performance. But, the English language will certainly add to their reputation, fame, salability to the public and the satisfaction of their fans who want to know them better. Learning English is easy and hiring a tutor is something a successful athlete can easily afford. For athletes who are just starting with their careers, learning through online English courses is an affordable option and can be of great help in the future.

I am sure your fans will be more than willing to buy “Red Bull,” and not really your “Red Burr.”

How about Manny Pacquiao? His English is improving now – he is aware that he needs to learn the English language, the current lingua franca of the world.

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The Sports and Hobbies of Mozambique

Mozambicans are quite passionate about their sports; with a firm focus on soccer and to a lesser extent other sports. There are lots of opportunities for hobbies and recreational activities, but as these can be quite costly at times you will find most Mozambican’s aren’t able to partake. As with most other facets of this beautiful country, the lack infrastructure combined with the poverty levels have had a profound effect on the development of sports and hobbies through the entire land.


As a result of this, many of the most popular sports are those that don’t require much money to play.

Soccer

Soccer, sometimes known as football due to the Portuguese influence, is hugely popular in Mozambique as in other African nations. You will often come across both children and adults having an informal game whenever possible, especially on weekends. The structure for proper club soccer is not as good as in other countries due to infrastructure challenges, but there are still some professional clubs about. There is a lot of exchange between Portugal and Mozambique in soccer terms, with players and teams from each country regularly playing with and against each other.

Athletics

Athletics is a sport that is not a widely practiced as it should be, given the relative ease of getting involved. Mozambican does at times punch above its weight in this field of sport, having won a gold medal in the 2000 Sydney Olympics proving that they can compete at the highest level.

Basketball

Unlike most other southern African nations, Basketball is a very popular sport in Mozambique. While being internationally recognized since 1978, the Mozambican national team has yet to win any notable championships. This of course hasn’t dampened the enthusiasm for the sport and it is still quite widespread.

Capoeira

The martial art sport of Capoeira is starting to take off in Mozambique, with the popularity growing at a rapid pace.

Stadiums

Stadiums and sporting facilities in Mozambique are in short supply, with some world class facilities recently being constructed with foreign investment. The outlying areas tend to have little to no facilities, while the soccer clubs seem to attract all the investment. The newest and best stadium is the Estadio do Zimpeto which was opened in 2011 and is able to seat up to 42,000 people. While being touted as a multi-use stadium, it is almost exclusively used for soccer matches.

Hobbies

The types of hobbies available in Mozambique are generally all of the physical, outdoor variety. The more popular hobbies include:

  • Fishing: With a substantial coast line, Mozambique is well known for fishing. This takes the form of both subsistence and recreational fishing. The country is well known for game fishing and is largely unspoiled, making it a firm favorite with both local and international visitors.
  • Watersports: Any sort of sport involving the water, whether it is sailing, diving or even just swimming, is quite popular due to the warm weather and water.
  • Sand boarding: Being quite an easy sport to learn and not always needing lots of equipment, sand boarding is a relatively new hobby that is starting to become quite popular.

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Are Chin Implants at Risk If One Participates in Sports?

A chin implant is the standard treatment for a weak or short chin. It is tremendously effective, very simple to perform, and a wide variety of sizes and shapes of implants are available to use. While chin augmentation is performed in both men and women, it is done more frequently in patients under the age of 40.

This younger age group is also commonly engaged in numerous sports activities. Many of these sports activities can involve contact to the face, whether it be intentional or inadvertent. If one has a chin implant, does participation in these sports place it at risk for problem should the face be traumatized?

It is of interest then to know whether chin implants can become fractured or fragmented from traumatic impact. None of the manufacturers could provide any information about this potential. Therefore, I testing them using the ASTM (American Society of Testing Materials) drop test. I have previously used this method to test the fracture potential for cranioplasty materials. Using an 8 lb. weight dropped from five feet, silicone, PTFE (Gore-tex) and Medpor chins were tested. Silicone and PTFE implants were unaffected, a Medpor chin did develop a fracture.

This drop test, however, does not really replicate what would happen with a chin implant in a human. With the implant up against the bone, the impacting force is transmitted to the underlying bone. As a result, the implant does not absorb the entire force alone or without the support of an underlying framework. Therefore, implant fracture is highly unlikely unless the impacting force is of such a magnitude that the bone would fracture.

What is more likely from trauma is that the chin implant may become shifted or moved. Chin implant shifting or migration is a well known complication which can occur even in the absence of being traumatized. It would make sense therefore to protect the implant from that potential in the young athletic male or female. This can be done by simple screw fixation of the implant to the bone during surgery.

Screws can easily be placed through the implant to the underlying bone. But a single screws can act as a pivot point. Therefore, two screws placed in a parasagittal fashion would make it virtually impossible for it to ever shift position after surgery. One could argue that a single midline screw may be just as sufficient, but it is just as easy to place two screws as one.

If a patient is concerned about their risk of chin implant problems from athletic participation, screw fixation is a simple prevention measure. They can be easily placed whether the implant is placed from inside the mouth or under the chin.

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Benefits of Sports Massage

Sports massage is in high demand by athletes around the world on a daily basis. This type of massage has been used for many years for professional athletes to help them increase performance and reduce the risk of injury.

There are numerous benefits associated with sports massage, which is why it’s essential you consider this type of therapy prior and after an event, whether you’re taking part in a marathon, playing for a local team or are a professional athlete about to take part in an international competition or game.

Sports massage can improve tissue permeability, help with stretching and break down any scar tissue. It also improves elasticity, reduces pain and helps with relaxation.

Most athletes will put their bodies through severe workouts, putting extra strain on their muscles and connective tissues. This is why it’s imperative that you follow a proper warm up before you start training and you give your muscles time to cool down. Failure to follow this procedure can result in serious problems moving forward, including minor injuries, lesions, tendon tears and more.

When it comes to sports massage you will find that it can help increase athletic performance and reduce muscle fatigue. Your muscles are cared for through professional massage, ensuring that you can perform at your best at all times.

If you find you are overexerting your muscles on a daily basis, the chances of your muscles swelling and causing pain is increased. This pain can reduce your performance considerably, making it exceptionally painful to train or even take part in an event. Sports massage can help reduce the risk of muscle swelling, helping you perform at your peak at all times.

Further you will find that minor injuries and lesions risk is considerably increased when it comes to overexertion of the body. Sports massage can help reduce this risk while increasing flexibility.

In the event you find yourself with a sports injury which is reducing your performance or stopping you from training completely, you will find this particular therapy can help speed up the recovery time, enabling you to get back to training quickly and effectively, depending on the severity of the injury involved.

Another benefit you find when it comes to sports massage is that through this therapy you can improve your range of motion, which can help enhance your athletic performance on a daily basis.

If you are in the process of training for a big event, whether it’s the football match of the season or you’re taking part in a marathon, it’s advisable to speak to your sports massage therapist to identify when you should have your therapy. In most instances you will have your sports massage prior to the event to ensure your body is performing at its best and then again after the event, increasing recovery time and helping your muscles relax after being put through their paces.

It is imperative when it comes to sports massage that you choose a therapist who has years of knowledge and experience when it comes to this type of therapy. They should work alongside you to advise you, direct you and help you to perform at your best at all times.

Choose a therapist that can provide a host of therapeutic massage solutions, not just sports massage, enabling you to use the same therapist whether you have a pulled muscle or torn ligament or you just need a relaxing deep tissue massage to help you reduce pain and improve range of motion moving forward.

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Why Are Sports Team Mascots So Important?

From sports teams to companies, having a mascot is considered almost an essential part of representing an organisation or group. Indeed, the mascot is able to say a lot about each team or group, representing the values and providing a visual link to the group or team for fans.

There are many reasons why these mascots can be considered so important, and there is one area where they can be considered more valuable than anywhere else and that is for sports teams. Here are some of the significant benefits of having a sports team mascot, ranging from practical benefits right through to more intangible ones.

The first reason why mascots are so important for sports teams is that they are very valuable at symbolising the values or capabilities of a particular team. Some might want to choose a ferocious or powerful animal such as a lion or a tiger as their team mascot, or instead use a symbol which represents their hometown or state or something similar.

The mascot is a simple but effective way to represent what is important to a particular team, establishing an image and their outlook on playing the sport that they specialise in. The first benefit of having a mascot is therefore that it can provide a physical representation of what is important to the team.

The second benefit of having a sports mascot is that this can often provide a symbol that unites fans and team members – it serves as a kind of anchor that is instantly recognisable and can also be put on all different kinds of team merchandise. Fans can buy keyrings and clothing with the team mascot on, allowing them to identify and support the team that they like more closely.

As wearing team colours can help a group of fans feel like they are offering their support to their favorite team, so can a team mascot. Therefore, as well as providing a symbolic identity for the team, it can help unite fans and their team and help them share a single figurehead that defines their identity as a whole.

Mascots can also have an impact on merchandising for the team. Many sports teams will need to sell merchandise in addition to tickets to games in order to earn enough to help them expand and improve. A mascot is a great way to improve merchandising options of the team and therefore increase revenue.

As mentioned above, a mascot can add variety rather than simply using the team colours or other symbols associated with the team. It is possible to create a range of different and very attractive items that encourage people to buy in order to support their team.

Furthermore, a great team mascot can also actually provide a lot of entertainment at games and other events, especially for the younger people in the crowd. Children and young fans of certain sports teams very much enjoy the fun side that a great team mascot brings to the game, and also appreciate the merchandising products that they may buy or have bought for them.

The mascot provides a laid-back and fun aspect to sports, and therefore does not exclude the younger fans from getting involved in the entire experience. Mascots can create many memorable experiences for the audience before the start of games, livening up the atmosphere and providing excellent entertainment for anyone involved.

These are just a few of the many major benefits of having a team mascot for a sports team. From representing the values of the team right through to uniting fans and sports players and delivering entertainment, the mascot is justly considered an essential part of the team and the fan base.

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How Sports Bars Remain Successful In America

For many, sports bars can be a great place to go with friends, co-workers and loved ones. However, not all bars are created equal! There are key factors that really make one stand out from the other; that makes one bar successful and the other… not so much.

BEER SELECTION

Many avid beer drinkers would emphatically say that the obvious answer to a great sports bar would be the beer! That may be only part of the answer, but these beer enthusiasts are absolutely right! Successful sports bars are known to have a myriad of beers to choose from to keep their customers happy and their thirst quenched. Let’s face it, we Americans love to have options! And these days, more and more craft beers are on the market for people to choose from too! A sports bar that provides what their patrons like, is a bar that aims to stay in business. As with any business, it’s important to know what your customers want and fill that need – Supply and Demand!

FLAT SCREEN TV’s

This is an absolute must! Ever been to a sports bar that doesn’t have a TV? Of course not! Every sports bar should have multiple TV’s throughout the establishment. The larger the bar, the more flat screens they should have. Larger bars should have flat screens on every wall; customers should be able to actually see a flat screen no matter where they are in the bar (except the restroom of course!). People come here to watch their favorite sports teams; whether it be baseball, football, NASCAR, hockey or any other sport… customers want to watch the game! There’s also no doubt that customers want to be around friends and other people rooting for their home-team; it’s the camaraderie!

GAMES

Most successful bars have at least a couple of games for customers to enjoy while visiting. You’ll find many bars that have at least a couple of pool tables and/or dart boards. If it’s a larger sports bar, they may also have shuffleboard tables and video games like Poker and Blackjack games. Some sports bars even offer Poker Night and Pool Leagues, Dart Leagues and Shuffleboard Leagues. Trivia games have also become more popular over the years and are generally only held once per week or every other week.

HAPPY HOUR

This is somewhat of a no-brainer, but most bars have Happy Hour! Even though happy hour is phrased in the singular, many bars host happy hour for 2-3 hours or more! They not only offer a discount on favorite beers and beers on tap, they also provide many drink specials to their patrons. A successful bar may change these drink specials up every now and then; they keep a close eye on what people are buying. They find it equally important to pay close attention to what local competition may be doing.

AMBIANCE

It’s not just the trendy nightclubs that are scrutinized by patrons, but even local sports bars are judged by their ambiance. Great bars have a certain vibe when people walk in for the first time, and that first impression can make all the difference in the world. It’s the sports photos on the walls, the lighting, the layout of the tables, the pool tables, the flat screens all over with multiple games on; it’s everything that encompasses what people expect in an awesome sports bar.

LOCATION, LOCATION, LOCATION

Any Realtor who’s worth their weight will tell you that Location Is Everything! This certainly holds true when it comes to where these bars are located in relation to getting customers. Larger establishments need to be in an area that’s going to pull higher traffic. Smaller sports bars in a small town; they can still prove to be successful just by gaining customers from their immediate local market.

MARKETING

Every new business hopes that it will succeed based on a line from the movie “Field Of Dreams”… “If you build it, they will come.” However, the reality quickly sets in when it comes to running a sports bar. As with any business, successful bar owners know that marketing equates to new business. These business owners utilize variable marketing strategies to engage new customers and retain current customers. Most bar owners don’t have the time or the know-how to do this on their own, so quite often they retain the services of a professional marketing company. They know it’s vitally important to cater to repeat customer (the regulars), but they know that marketing is the integral factor that will continue to bring new business.

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